Addison Treehouse - Techweek 2017

SevenTablets, Fossil, and Girls in Tech Share UI/UX Insight at Techweek

DALLASNovember 2, 2017

Mobile Expertise and Thought Leadership Shared with Techweek Audience at the Addison Treehouse

On November 1, 2017, SevenTablets, Inc., Girls in Tech and Fossil hosted a live workshop at the Addison Treehouse. The audience consisted of graphic designers, software developers, and other business professionals interested in learning best practices of User Experience design.

Rachel Tang, Managing Director of Girls in Tech, served as the primary host of the Techweek event. Alongside Girls in Tech, Marie Libres of Fossil added value by discussing a project that started poorly but ultimately found acceptance after gaining a full understanding of the end users’ expectations. Lacey Williams, Digital Marketing Manager at SevenTablets, offered expertise on mobile UX design and connected with the audience by expanding on the need for creating a design that is fully considerate of a company’s immediate goals while still accounting for long-term growth needs.

Following the thought leadership that kicked off the workshop, Adam Rizzieri, SevenTablets’ Director of Marketing facilitated a live workshop where the audience was divided into teams that were tasked with solving a real world UX design problem.

Adam Rizzieri, Lacey Williams, and Rachel Tang at Techweek 2017

Pictured: Adam Rizzieri, Lacey Williams and Rachel Tang

Before the event, attendees were given an opportunity to submit their own start-up business problems related to the topic and teams ultimately worked to address those business scenarios.

With business strategy as a key consideration in solving UX challenges, workshop participants noted that the experience made them more aware of the immediate implications that come from a creative process.

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About Girls in Tech: Girls in Tech is a global non-profit focused on the engagement, education and empowerment of influential women in technology and entrepreneurship. The organization offers initiatives and curriculums for women and girls including mentorship programs, business pitch competitions, online education and more.

About Fossil Group, Inc.: Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, our offerings include fashion watches, jewelry, handbags, small leather goods and wearables. With our newest owned brand, Misfit, we’re bringing style and technology to the high-growth connected space. We’re committed to delivering the best in design and innovation across our owned brands, Fossil, Michele, Misfit, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, Burberry, Chaps, Diesel, DKNY, Emporio Armani, Karl Lagerfeld, kate spade new york, Marc Jacobs, Michael Kors and Tory Burch. We bring each brand story to life through an extensive wholesale distribution network across 150 countries and over 550 retail locations. Certain press release and SEC filing information concerning the Company is also available at

About SevenTablets: SevenTablets is a Dallas, Texas based digital transformation leader with expertise that spans the most advanced mobile platforms including predictive analytics, natural language processing, augmented reality, artificial intelligence and disparate database cloud integrations. The company uses its business first approach to create cutting-edge business solutions that streamline operational efficiencies and accelerate revenue.